Selling Against Goliath: Selling Against Goliath?
How to Take on the Big Guys and Win
By Dave Stein, Author of How Winners Sell
If you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind. In this story, the giant, Goliath, was beaten in a fight by the...
UK Sales and Marketing Terminology: Terminology / Acronyms
ABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.
Account Managers: These are sales people who have great skills in getting repeat orders and maximising revenue returns from existing...
Sales Brochures - 9 Steps to Success: Even in this day of websites, many customers want to look at
a brochure or other form of hard copy. It’s important
therefore that your brochure tells the customer all they
need to know.
*It can be handed to the customer or used for direct
mailing
*It gives the customer much more detail
*Confirms what you’ve discussed
*Gives your business credibility and status
*Can...
Write Attention Getting Advertisements: The most important aspect of any business is selling the product or service. Without sales, you aren’t generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants...
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well: By now, you know that to rank well in the Search Engines,
you need to have the keyword in your URL’s directory name
and filename, if not in the domain name as well.
So, if you want to target a keyword, say, ‘Woolen Socks’, the
best way to do it is (a) to have a domain name that contains
the...
